Elixir Digital Media

Month: February 2021

Genzers are people born in the late 90’s and early 20’s who are soon going to be big spenders in the market and brands need to recognize this shift in buying power. Genzers are well aware of what is going on around them and hence a brand needs to be well informed and precise with its communication.
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Influencer marketing has taken a new high since celebrities and known faces are being used to advertise products. People often tend to buy products when they see their favorite influencer or celebrity endorsing the product or in the products advertisement.
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