Obtaining outstanding Pay-Per-Click (PPC) results can be a lengthy, tedious, and complicated task. In order to stay up with the current trends, brands must constantly test, adjust, and explore for new solutions. A successful PPC campaign depends on tasks like keyword research, ad text optimization, bid management, landing page optimization, and others. Because of this, having Google Ads shortcuts is really beneficial. With the use of Google Ads shortcuts, brands can do more with the same amount of resources rather than wasting time and effort.
The following are some Google Ads shortcuts, tricks, and best practices that businesses may use to achieve greater results with ease:
Filter similar keywords
This Google advertising tactic is extremely clever. SEM experts were required to be quite exact about the keywords they intended to appear in Google Ads. Because Google was literal with the keywords in the Phrase and Exact keyword match types, it was essential to keep an eye out for misspellings and plurals.
By matching “near variants” of certain match types, Google Ads has altered how Phrase and Exact Match handle these kinds of requests. Google now has the right to display the advertisement for phrases that are misspelled, plural, or similar. In order to prevent the account from becoming overcrowded with unneeded phrases, it is actually recommended not to include those versions in the Opportunities page these days.
Eliminate unnecessary keywords
When content is optimized, the same keywords may be used more frequently, leading to keyword repetition. Additionally, the search for such terms to identify the duplicate keywords may take some time. The top menu’s Tools section of the Google Ads Editor now offers a very useful function or Google Ads trick that can be used. Finding duplicate keywords is one of the many options it offers.
One can use any word order or a strict word order. Strict word order is preferable if Exact Match is the primary concern. However, eliminating modified broad search phrases that are simply the same words in a different order can be done by using any word order. The Location of duplication option provides the chance to find duplicates within a single ad group, a single campaign, or across all selected campaigns.
Use notations
Brands may discover that the figures from the prior year were higher when comparing year over year data. This could be as a result of particular holidays that change every year, any PR boost, or for any other cause. As a result, in these situations, using Notes can help record or total that history and save time when trying to dig and put this type of analysis together.
Click on the Campaign or Ad Group View in the performance graph to use the notes feature. The date, performance metrics, and a blue Add Note button are displayed when you mouse over a line. You can type the note on that.
Ad Customizers
Often companies wish to display a countdown for how long an item will be on sale. Or an ecommerce company could wish to precisely show the quantity of a specific product they still have in stock in almost real-time. It is tiresome to manually manage these repeating adverts. Ad customizers is a tool that brands may utilize to simplify the task. In order to use this feature, brands must first construct a Google Ads-compatible template that includes product attributes.
Some of the standard attributes that can be specified are- devices, schedule, customer ID, start date, end date and target location restrictions. This enables a brand to input a piece of code that is connected to the informational spreadsheet, which subsequently inserts information into the ad copy such as the appropriate model, brand, price, or other factors. Such automated processes are a huge time saver and also helps run more effective and relevant ads.
Incorporate automation and tools.
PPC reporting and analysis can be time-consuming. Brands should make effective use of Google Ad Scripts to cut down on that time. Custom reports and automated account changes can also be made using the ad scripts. A brand or a SEM specialist can use scripts to track past Quality Scores, sharp rises in spend, find ineffective keywords, and more.
Google Ads are complex and time-consuming at times. The time that might otherwise be spent on strategy and higher-level PPC’s can be taken up by administrative activities. Brands are recommended to use the Google AdWords suggested practices listed above. SEM experts can use their responsive search advertisements and automated bidding techniques, as well as the time they’ve saved, to produce items that will make ongoing administration much simpler.
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