Content Marketing plays a prominent role in SEO

In todays date, every business should have its online presence be it a small business or a well established business. Content Marketing plays a game changer’s role when it comes to online presence and SEO. It is often said ‘Content is King’ because content marketing impacts the customers mind directly and effectively.

What is Content Marketing ?

Before we discuss more about content marketing, let us know what does content marketing mean

In simple words content marketing is a strategy in which people develop content and use it to attract audience and convert it into potential buyers.

There are different types of Content Marketing to boost the SEO such as Articles, Blogs, Infographics, Forum Participation, Illustration videos, image submission etc.

Content and SEO goes hand-in-hand. People think content and SEO are different from each other but they are pretty much inter-related as SEO is incomplete without content.

 Advantages of Content Marketing

Helps improve visibility of your business

A better and lasting relations with targeted audience

Improves your brand recognition and brand awareness

Creates a trust and loyalty between you and your customers

Boosts up the engagement of people on your business pages.

Creates authority and credibility on your content.

Helps you generate a lot of leads and traffic

Powerful channel of communication with audience and customers

Customer centric approach and flexible purchasing.