Websites promote you round-the-clock; no employee would do that.
Most people go online for information that will enable them to make more informed choices. In fact, 88 percent of customers will look up product details online or in a physical store before they make a purchase. This trend in consumer behavior shows how crucial a website is for modern businesses.
Online searches for products and services are done by 97 percent of customers. A website helps in developing a brand’s credibility. Without a website, customers will continue to have questions about the company or brand and may eventually decide to stop doing business with them or choose to engage with others whose objectives are clearer. One of the most essential marketing tools is a website, which can both serve and keep a brand’s present clients while also playing a significant role in attracting new ones. Without a website, a business may miss out on significant commercial prospects. But simply having a website does not indicate that the work is over.
UI/UX DESIGN GUIDELINES FOR WEBSITE OPTIMIZATION
Customer satisfaction is a key factor in the success of any agency, organization, or business, and is a major emphasis of user interface (UI) and user experience (UX) design. The websites and programs that claim the quickest responsiveness and efficiency are currently the most successful. Fast navigation features and ease of use increase user pleasure, which in turn creates satisfied consumers who ultimately assist increase income. Customers’ trust in a brand is increased by a quality internet experience, which promotes business expansion.
Simplicity is the key
A website visitor arrives there either in search of specific information or to carry out a specific task. Therefore, adding design elements that are superfluous and have no practical value makes a website challenging to navigate. A website should be straightforward from the user’s experience and usability viewpoints.
For instance, the brand colors used to construct a website should fit the brand’s overall aesthetic and be picked from the same color pallet. A brand should use a maximum of three different fonts in various sizes. Only if it helps a visitor in achieving their goal of visiting the website, graphics can be included in a website design.
Search bar and Navigability
A website should be simple to navigate and require little thinking on the part of visitors. A website’s simple navigation is essential to ensuring that users can locate the information they are looking for.
Therefore, it is important to maintain a straightforward and understandable primary navigation structure. The page’s footer’s navigation is helpful. In order to keep visitors aware of their search path, it is important to use breadcrumbs on both the homepage and all other pages of the website.
To make it simple for users to find items or services, add a “search” bar to the page’s top section. Include links in the page copy as well, and be sure to specify where they lead.
Buttons for social media sharing
If website visitors aren’t allowed to share the content, its influence is diminished. Small, clickable social media share buttons can be seen at the top, bottom, or sidebar of websites. These buttons have the logos of several social networking platforms, such as Facebook, Twitter, LinkedIn, Instagram, etc., and allow users to share any page they want on their social media accounts. Without these buttons, a website sometimes loses a lot of social media traffic that comes from users reading the material, commenting on blogs, or taking other actions.
Call-to-actions
The next action a user should take on the website is directed or assisted by call-to-action buttons. Brands should use appropriate call-to-action buttons that direct users to content that informs and helps them meet their needs. The words “click here,” “watch the video,” “join up for a webinar,” “buy now,” etc. are some helpful call-to-actions.
Mobile-friendly
According to research, “80% of internet users own a Smartphone,” and Google claims that “people are unlikely to return to a mobile site they have trouble accessing, and 40% will visit a competitor’s site instead.”
A website should be optimized for many platforms, including operating systems, web browsers, mobile devices, and tablets, in order to make it easier to use and to provide users a better and more satisfying experience. As a consequence, this suggests that the website’s design should be adaptable and flexible.
Brands may add alt-text to the photos so that users can still comprehend the content of the website even if they are unable to view the images. Instead of jamming in random elements that might not work with the particular platform, use platform-specific design principles.
Below are some images from Elixir Digital Media’s website which shows clear range of services for better UI experience for potential clients landing on the website.
SUGGESTIONS FOR EASIER WEBSITE NAVIGATION
Customers of a brand will browse their website more easily if there are clear instructions and planned website navigation. It’s important to have accurate and helpful information on your website, but it’s also important to present it in a clear and appealing way. Maintaining an eye on your website and making adjustments as and when needed will improve customer experience.
The following pointers should be kept in mind to improve visitor navigation on websites:
- Use clear and on point headings
- Add relevant images on your Web Pages
- Make your website interactive
- Integrate interesting 404 error’s page. Something which can resonate to your product or service
- Choose the correct content and alter it as per market trends
