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10 Facts you should know about SEO

Search Engine Optimization (SEO) is now a crucial component of any digital marketing plan for a brand. Here is a handy checklist of the core SEO principles that make up the best SEO strategies. SEO is not a sprint but a marathon SEO is an ongoing process.   A website that is fully optimised does not exist. […]
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5 Factors for better Google AdWord results

Obtaining outstanding Pay-Per-Click (PPC) results can be a lengthy, tedious, and complicated task. In order to stay up with the current trends, brands must constantly test, adjust, and explore for new solutions. A successful PPC campaign depends on tasks like keyword research, ad text optimization, bid management, landing page optimization, and others. Because of this, […]
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The importance of emojis in marketing

Every day, 10 billion emoticons are sent. When it comes to digital platforms, emojis are without a doubt a crucial component of communication. In fact, the Oxford Dictionary once named the “face with tears of pleasure” emoji as the word of the year. Emoji’s wide use is a result of how effectively they convey a […]
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4 Tips to make your social media campaigns effective

Social media campaigns may be a very effective way to increase revenue. However, creating a successful campaign depends on the marketer’s understanding, which includes not just the fundamentals of advertising but also the fundamentals of social media. While there isn’t a one-size-fits-all method for getting the most out of social media marketing, there are certain […]
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Emergence of Interactive videos and importance of using it

A movie on Netflix ‘Bandersnatch’ has received a lot of praise and has a large fan base because of its interactivity. The film is a choose-your-own-adventure-style film with five different endings that is part of the science fiction anthology series Black Mirror. Doesn’t it sound incredible? Doesn’t it sound incredible? You must be wondering how […]
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Advertisements, particularly Facebook ads, are undoubtedly crucial in social media marketing. Digital marketers can reach out to any target group on the platform, which has an average of 1.9 billion daily active users and all levels of buyers and sellers.  However, if your Facebook advertisements aren’t strategically optimized for a low CPC, you can end up […]
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5 Tricks to Increase Leads for your Business

Whether you’re a small start-up or a large corporation, lead generation is a vital component of web marketing that entails developing a potential buyer’s interest in becoming a regular customer. The way people choose and buy a product or service has evolved significantly throughout time. Flashy commercials and pushy sales pitches no longer work to […]
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