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10 Facts you should know about SEO

Search Engine Optimization (SEO) is now a crucial component of any digital marketing plan for a brand. Here is a handy checklist of the core SEO principles that make up the best SEO strategies. SEO is not a sprint but a marathon SEO is an ongoing process.   A website that is fully optimised does not exist. […]
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The importance of emojis in marketing

Every day, 10 billion emoticons are sent. When it comes to digital platforms, emojis are without a doubt a crucial component of communication. In fact, the Oxford Dictionary once named the “face with tears of pleasure” emoji as the word of the year. Emoji’s wide use is a result of how effectively they convey a […]
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Emergence of Interactive videos and importance of using it

A movie on Netflix ‘Bandersnatch’ has received a lot of praise and has a large fan base because of its interactivity. The film is a choose-your-own-adventure-style film with five different endings that is part of the science fiction anthology series Black Mirror. Doesn’t it sound incredible? Doesn’t it sound incredible? You must be wondering how […]
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Advertisements, particularly Facebook ads, are undoubtedly crucial in social media marketing. Digital marketers can reach out to any target group on the platform, which has an average of 1.9 billion daily active users and all levels of buyers and sellers.  However, if your Facebook advertisements aren’t strategically optimized for a low CPC, you can end up […]
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Website planning and creation

Website planning and creation Did you know that after a terrible experience with a website, 88 percent of online users are less likely to return? Due to constant performance concerns and the inability to scale, launching a badly designed or created website will cost you – in more ways than one. However, with a smart […]
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Things you need to know about WhatsApp marketing

Things you need to know about WhatsApp marketing WhatsApp marketing is a sort of messenger marketing in which a business is promoted via WhatsApp. This channel assists businesses in reaching a large audience, developing strong customer relationships, and increasing sales. Why should your business use WhatsApp Marketing? WhatsApp is the most widely used messaging app […]
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