Video content in Digital Marketing Strategy
Visuals are more appealing to any audience than any simple written content. The consumption of Video content has tripled since 2016 – Google. India is 6th largest market for consumption of Video ads. Most brands are now concentrating on spreading awareness about their products by investing heavily on their production team and increasing their online advertising budget. One overviews this sudden shift in the market as an approach by brands to target the Genzers.
Genzers are binge watching video content the entire day and hence brands have moved in real quick time to pounce on the opportunity. A perfect integrated digital strategy with video content that grabs eyeballs is sure to bring attention and spotlight which will further lead to sales. The only problem companies are facing is the monopoly of big organizations (Facebook, Google, etc.) owning large amount of ad space and companies have to follow policies set by them.
Another trend in the market is Influencer marketing. People on social media follow influencers and try to cope up with them. This indeed has made brands produce video content collaborating with these influencers. 88% of marketers who create video content with influencers are happy with the ROI. In fact the videos posted by the influencer later becomes a lead generation page if the video is that good.
