Social Media Marketing
For businesses of all sizes, social media marketing is a great method to reach out to prospects and genuine consumers. Your clients are already connecting with companies on social media, and you’re missing out if you’re not speaking directly to them on platforms like Facebook, Twitter, Instagram, or YouTube.
Great social media marketing may help your company achieve extraordinary success by cultivating loyal brand advocates and even driving leads and sales.
Facebook, Instagram, Twitter, Linked In, Pinterest, YouTube, and Snapchat are the most popular social media platforms currently.
What is Social Media Marketing?
SMM (social media marketing) is a type of internet marketing that includes developing and sharing content on social media networks to meet marketing and branding objectives. Posting text and image updates, videos, and other content that increases audience interaction, as well as paid social media advertising, are all examples of social media marketing.
According to the most recent figures, there were 4.33 billion social media users worldwide at the start of 2021, accounting for more than 55% of the total global population. According to these statistics, more than 9 out of 10 internet users currently utilize social media every month.
These latest data imply that people spend around 15% of their waking life on social media, assuming they sleep for about 7 and 8 hours every day.
Each day, the world spends more than 10 billion hours on social media sites, which equates to approximately 1.2 million years of human existence. Now, these are some really huge numbers to start social media marketing to grow your business.
How can Social Media Marketing assist you in achieving your marketing objectives?
Social media marketing can assist with a variety of objectives, including:
- Increasing the number of visitors to your website
- Increase conversion rate
- Increasing brand recognition
- Creating a positive brand connection and brand identity
- Improving key audience communication and interaction
- An advantage over the competitors
The bigger and more engaged your social media audience is, the easier it will be to meet all of your other marketing objectives.
Keep in mind- Different platforms cater to different audiences.
Consider the demographics of today’s social media users. These figures indicate which networks your company should contact and what types of content it should post. As of 2021, below are some major takeaways:
- Due to their high-earning user bases, Facebook and YouTube are both great sites for advertisements.
- Millennials and Gen Z make up the bulk of Instagram users demonstrating the power of bright, eye-catching material that oozes with personality.
- Women outnumber males on Pinterest, which has the greatest average order value among social shopping sites.
- Since LinkedIn’s user base is well-educated, it’s a great place to find in-depth, industry-specific content that’s a little more sophisticated than what you’ll find on Facebook or Twitter.
- Concentrate on social media platforms where your target audience is already active.
