The Emerging Role of Chatbots In Digital Marketing

The use of chatbots in digital marketing is becoming more important every year.Many brands are incorporating chatbots into their marketing strategy, this projected reality is quickly taking shape.

What is a Chatbot?

A chatbot is an artificial intelligence (AI) program that creates interactive conversation by utilizing pre-calculated text-based or audio based signals and phrases. Chatbots are most often used for basic customer service and marketing purposes, however, they can also be included in operating systems as VAs, or virtual assistants. Chatbots can effectively replace a human who interacts with your customers for queries online. 

Just a few years ago, marketers were not in a position to incorporate AI into their digital marketing strategies, however this year, everything’s changed.This sudden sense of confidence is mainly due to a better understanding of what types of results AI can provide.As with all technology, these intelligent tools will always evolve, possibly to a point where they’re able to surpass human abilities as well.

How Can These Systems Help in Digital Marketing?

The world of digital advertising is immensely growing day by day.Almost everywhere you look, you can see chatbots in digital marketing being used, from Facebook and Google Ad platforms for machine learning to your favourite blogger incorporating an AI replica of themselves in chatbot form.Great marketing helps a brand find people who are interested in fulfilling the marketer’s desired action. 

What to Consider Before Incorporating a Chatbot? 

The thing to consider is what your goal is when it comes to incorporating a chatbot.Do you want to build a chatbot product? Or use it for recommendations? Use it as a lead booster? Maybe you’re looking to get more webinar signups or to encourage visitors to buy your product.

Since not everyone is equipped for creating chatbots from scratch, it’s best to consider signing up for a visual chatbot-building platform for help.Once you do, it’s time to sit back and count the many ways your chatbot helps your business.

Let’s look at some ways of using your chatbots to boost your business immensely:

Use your chatbot as a researcher.

Use your bot to filter and qualify leads.

Get your chatbot to stand as a team organiser.

Personalise your user experience.

Increase number of sales with your chatbot.

Integrate your bot with messaging platforms.

Boost engagement through conversational means.

Communication with website visitors

Please feel free to know more about Services at Elixir Digital Media.