Website planning and creation
Did you know that after a terrible experience with a website, 88 percent of online users are less likely to return?
Due to constant performance concerns and the inability to scale, launching a badly designed or created website will cost you – in more ways than one.
However, with a smart website layout, most, if not all, of these concerns can be avoided.
Choosing the domain name
The very first step to create a website is to choose a domain name. The domain name, or URL, of a website is the visitor’s initial impression of your company online. A well-chosen domain name can leave a lasting impression.
Keywords in your domain provide Google a suggestion about the type of your business, while a local extension like “co.in” gives it a geographical context, which might affect SEO.
How to choose the best domain name?
- Define and portray your company’s identity.
- If the company operates nationally, use the relevant domain name extension, preferably.com or a country-specific domain.
- Keep it as brief as possible.
- Simple to type.
- Make it simple to pronounce
- Use hyphens and digits sparingly.
- If at all feasible, use niche keywords that reflect your small business.
- Domain name has to be unique; it should not be in use already
Website integration
This stage involves integrating your website’s platform to allow for smooth data transfer, reporting, and other services.
The following are the most popular website integrations:
- Customer Relationship Management (CRM)
- Platform for email marketing
- Software for scheduling
- Platforms for inventory management (for e-Commerce)
Advantages of having a website
There are numerous advantages to having a website for both small and large businesses, for startups and for large corporations. However, it’s alarming to see that 46% of small firms do not yet have a website, with 12% saying they are unlikely to do so in the future and 10% saying they are unsure.
Any successful business should have a web presence in today’s world, where people spend around 8 hours a day on the Internet, influencing how we live and work.
Furthermore, low-cost web development enables you to construct attractive websites that are very cost-effective for startups. The fact that so few small businesses have a website is likely due to a lack of awareness of the financial benefits of having a website for a small business. Let’s have a look at them right now.
- The website is available 24 hours a day, 7 days a week, it reaches a larger audience.
Whatever type of small business you run, having a website that is available 24 hours a day, seven days a week, without taking holidays or weekends off is a major advantage. While your physical store is closed at night, your online store can continue to sell and generate revenue by catering to customers at their convenience.
Another incentive to establish an online presence for your company is to minimize distances. A website helps you to broaden your target audience and conduct business with people who are physically located far away. In fact, the entire world is within your reach.
- Brand visibility and recognition
If you’ve just started a startup or a small business, it’s very crucial to inform as many people as possible about what you’re doing. You want people to know your company exists, as well as what it does, what it’s called, and how valuable it may be for them or their friends/relatives/colleagues/neighbors, as information sharing and brand advocacy also works well.
- Effective online promotion
Both evergreen website material and trending subjects aid in traffic generation. When you do content marketing correctly, you can attract and convert potential clients. B companies who blog on a regular basis create 67 percent more leads each month and hence have 67 percent more sales chances than those that don’t.
- Insights on customers behavior
Customer satisfaction and loyalty can be achieved by matching and exceeding the expectations of your target audience. If you want to provide your consumers with exactly what they require, you must first understand what they require and who they are.
It’s simple to track how users engage with your website when you have one. You may learn which aspects of your product or service consumers enjoy the most and which aspects they dislike the most, as well as where they come from in terms of geography, devices, and third-party sites. These discoveries enable you to get a comprehensive picture of your user persona.
Takeaway- Once you have a website for your business, you’ll see some real conversions and customers attracting to your business. Although website needs constant up-gradation to catch up with the current trends for better SEO results. Elixir Digital Media caters to all the website planning and creation needs of all types of businesses whether it’s a well established company or a newbie in the market.
