Why Instagram is taking over Facebook ?
Facebook and Instagram are the big players on campus when it comes to social media marketing. Facebook has revolutionized the way we think about social networks and broadened the potential of social media for businesses during the last 15 years.
Then there’s Instagram, the relatively new kid on the block. Instagram, which launched in 2010, has witnessed a massive increase in its active user base.
This expansion should come as no surprise. We’ve arrived to a point where mobile has taken over, with consumers spending more time exploring the web on their mobile devices throughout the world.
These social networking platforms are clearly strong, with billions of active users and numerous options for your business to communicate with customers. Even better, Facebook and Instagram have been working hard to decrease the gap between their respective user populations.
You may have your own theories, but here are 5 reasons why Instagram is up and Facebook is down.
1 Instagram is mobile friendly
It’s no surprise that Instagram has a better mobile experience than Facebook, given that it was a mobile-only site for many years and has a smaller range of content categories. In this aspect, Facebook has gone a long way, but Instagram is built for mobile devices.
That structural advantage is substantial, given that 80 percent of social content is viewed on mobile devices.
2. Instagram’s story integration is better
This isn’t surprising, given that Instagram is where Zuckerberg and his team initially implemented the “stories” feature, which was inspired by Snapchat. Facebook now has its own stories, however the interface connection between Facebook News Feed and Facebook Stories is still hazy and shaky.
In addition, Instagram Stories are significantly more popular than Snapchat’s version.
3. Instagram is a more beneficial platform for businesses
From a marketing viewpoint, the frequent adjustments to Facebook’s News Feed display algorithm make organic reach for brand postings increasingly challenging (some say fruitless). In comparison, while Instagram makes adjustments, they are less severe, and brand/user interaction is considerably better on Instagram generally.
On Instagram, there are a lot of firms whose content is quite enjoyable to see. That isn’t always the case with brand Facebook postings.
4. Instagram is more positive
There’s no denial that there are trolls and misanthropes on Instagram. Although 87% people believe Instagram is a positive and better place to socialize and advertise your business online.
5. Instagram’s Discovery is better It’s simpler to find stuff you enjoy on Instagram because of the major focus on hash tags from the start, and the common use of five to twenty of them in postings. Publishers have crowded the hash tag system and gamed the system since they can have their content “discovered” on the network. As a result, the Instagram Explore tab’s quality has lately degraded.
